I am a performance marketing professional with over 8 years of experience in the industry. My expertise lies in e-commerce and mobile marketing, and I have worked with several companies in the Middle East, particularly in the Gulf countries.
 
Throughout my career, I have helped numerous companies achieve significant growth, leveraging my skills in data analysis, campaign optimization, and strategic planning. My ability to adapt to changing market trends and customer behavior has enabled me to deliver exceptional results for my clients. continued evolution. Thank you for taking the time to read my profile.shehabm799@gmail.com
- Creating and executing a strong performance marketing strategy & execution plan for cura
 
- Developing and managing digital prospecting and remarketing campaigns
 
-Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
 
- Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
 
- Identifying and testing new channels to continue to meet or exceed established critical metrics
 
- Analyzed app campaign performance to utilize data for product procurement decisions using AppsFlyer, Mixpanel, moengage, and internal data sources
 
- Report on key performance indicators of media activity.- Creating and executing a strong performance marketing strategy & execution plan for cura - Developing and managing digital prospecting and remarketing campaigns -Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC - Working closely with the management to share funnel conversion improvement ideas, feedback & present results. - Identifying and testing new channels to continue to meet or exceed established critical metrics - Analyzed app campaign performance to utilize data for product procurement decisions using AppsFlyer, Mixpanel, moengage, and internal data sources - Report on key performance indicators of media activity.
Skills: AppsFlyer · Unbounce · moengage · performance ads · Google Data Studio · Facebook · Instagram · Tiktok Marketing · Snapchat · Twitter · Email Marketing · Mixpanel · Google Ads · Google Analytics
- Creating an annual performance marketing plan for Halan Mobile Application
 
- Owner of BNPL, Lending, Payments & Ride-Hailing, and vertical digital, which includes using various data sources to collaborate with the product team.
 
- Analyzed app campaign performance to utilize data for product procurement decisions using Adjust, Mixpanel, and internal data sources
 
- Designed & implemented the CRM strategy for all of Halan's different verticals (BNPL, Lending, Payments & Ride Hailing)- Creating an annual performance marketing plan for Halan Mobile Application - Owner of BNPL, Lending, Payments & Ride-Hailing, and vertical digital, which includes using various data sources to collaborate with the product team. - Analyzed app campaign performance to utilize data for product procurement decisions using Adjust, Mixpanel, and internal data sources - Designed & implemented the CRM strategy for all of Halan's different verticals (BNPL, Lending, Payments & Ride Hailing)
Skills: webengage · Mixpanel · Adjust · Growth Experiments · Growth Marketing · fairebase · Mobile Marketing · Performance Attribution · ASO · Search Engine Optimization (SEO) · Google Tag Manager · Google Ads · Google Analytics · Performance Marketing
- Supporting performance marketing activity across additional channels such as Paid Search and
working closely with any partner agencies to implement, optimize and report on performance.
 
- Track and report on key performance indicators of media activity.
 
- Work with Digital Marketing to ensure messaging across all channels are consistent and aligned.
 
- Ensure the budget is spent across performance channels efficiently.- Supporting performance marketing activity across additional channels such as Paid Search and working closely with any partner agencies to implement, optimize and report on performance. - Track and report on key performance indicators of media activity. - Work with Digital Marketing to ensure messaging across all channels are consistent and aligned. - Ensure the budget is spent across performance channels efficiently.…see more
Skills: growth brand · Google Tag Manager · Google Ads · Google Analytics · Performance Marketing · Media Buying · Content Strategy · Digital Marketing · Marketing
- Creating an annual performance marketing plan for Halan Mobile Application
 
- Owner of BNPL, Lending, Payments & Ride-Hailing, and vertical digital, which includes using various data sources to collaborate with the product team.
 
- Analyzed app campaign performance to utilize data for product procurement decisions using Adjust, Mixpanel, and internal data sources
 
- Designed & implemented the CRM strategy for all of Halan's different verticals (BNPL, Lending, Payments & Ride Hailing)- Creating an annual performance marketing plan for Halan Mobile Application - Owner of BNPL, Lending, Payments & Ride-Hailing, and vertical digital, which includes using various data sources to collaborate with the product team. - Analyzed app campaign performance to utilize data for product procurement decisions using Adjust, Mixpanel, and internal data sources - Designed & implemented the CRM strategy for all of Halan's different verticals (BNPL, Lending, Payments & Ride Hailing)
Skills: webengage · Mixpanel · Adjust · Growth Experiments · Growth Marketing · fairebase · Mobile Marketing · Performance Attribution · ASO · Search Engine Optimization (SEO) · Google Tag Manager · Google Ads · Google Analytics · Performance Marketing
-Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
-Develop and manage digital marketing campaigns
-Measure ROI and KPIs
-Prepare and manage the digital marketing budget
-Suggest activities for improving the quality of online content
-Track and measure SEO and Google Analytics metrics and provide reports
-Research and forecast future sales and performance trend
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