نبذة

Hi, I’m Salma Abo Amra — a Digital Marketing Specialist & Content Creator with over 6 years of experience working across diverse industries including Hotels, Real Estate, Hospitals, Clinics, Factories, and Restaurants, in both B2B and B2C sectors.

 

I believe marketing is a game — one that needs a clear plan, a strong goal, and a creative strategy to win.

Throughout my journey, I’ve worked as a Voice Over Artist, Account Manager, Digital Marketer, and Social Media Specialist, combining creativity with data to deliver real impact.

 

I’m skilled in using AI tools, Canva, CapCut, and market analysis to craft strategies that truly work.

 

I offer services such as:

 

Social Media Management & Content Creation

 

Scriptwriting & Creative Copywriting

 

Digital Marketing Strategy Development

 

Trendy & Engaging Video Content Ideas

 

If you’re looking for someone who brings strategic thinking, creativity, and results, I’d love to work with you.


الخبرات

ACCOUNT MANAGER - Mintstint– Egypt –5/2021– 2022/2 (full time )

● Perform market and competitor research and create solid marketing and advertising strategies that go along with client requirements.

● Plan, execute, and analyze brand awareness and direct selling campaigns to meet lead generation expectations and consequently increase sales revenue.

● Create and observe milestones and oversee the day-to-day brand performance of designated clients.

● Monitor and document public responses (comments, replies, likes, etc.) .

● Work collaboratively in a team environment to develop integrated, multi-channel communication, including working with the creative team on social media ad designs, videos, graphics, and copy.

● Report ROI periodically and on-demand to all assigned clients. Analyze their feedback and incorporate their insights toward overall improvement of your marketing performance.

DIGITAL MARKETING INTERN – Mentor with - Egypt –12/2020 –2021/12 (Internship)

● Develop, implement and manage social media strategy

● Collaborate with Marketing, Sales and Product Development teams

● Generate, edit, publish and share daily content

● Manage and oversee social media content

Trainee Social Media Specialist– ALAANAK - Egypt –9/2021 – 10/2021(Internship)

● Writing, reviewing, editing, and updating content for company pages , marketing materials, and

similar platforms.

● Conducting research and interviews to learn more about current trends, developments, and

perceptions about the subject matter, and then contextualizing your findings.

● Assisting the creative team with the design of promotional materials.

● Using social media to engage consumers, respond to questions or complaints, and to promote

company initiatives.

● Collaborating with graphic departments to establish campaign objectives, complete tasks, and

identify and solve problems.

● Monitoring social media and company website metrics.

● Suggesting new ways to promote company offerings and to reach consumers.

● Prepare reports on account status

● Build and maintain strong, long-lasting client relationships

HEAD OF MEDIA AND MARKETING– ECOUT - Egypt –1/2021 – 2022/1 (volunteer)

● Create a marketing plan

● Create ideas and content for social media campaigns

● Managing pages on social media

● team management

● Giving scientific content to the team

● Reply to page messages

● Building content on the page

● Division of roles in the team

Trainee Social Media Specialist– ALAANAK - Egypt –9/2021 – 10/2021(Internship)

● Writing, reviewing, editing, and updating content for company pages , marketing materials, and

similar platforms.

● Conducting research and interviews to learn more about current trends, developments, and

perceptions about the subject matter, and then contextualizing your findings.

● Assisting the creative team with the design of promotional materials.

● Using social media to engage consumers, respond to questions or complaints, and to promote

company initiatives.

● Collaborating with graphic departments to establish campaign objectives, complete tasks, and

identify and solve problems.

● Monitoring social media and company website metrics.

● Suggesting new ways to promote company offerings and to reach consumers.

● Prepare reports on account status

● Build and maintain strong, long-lasting client relationships

SOCIAL MEDIA MARKETING - Mercatcho – Belgium –4/2020 –4/2021 (part time )

● Create campaigns

● Design posts

● Making a market research

● Follow our pages on social media

● Analysis global trend

● content creation , and implementation schedules

SOCIAL MEDIA SPECIALIST – AUA Academy - Alexandria, Egypt -9/2020 – 10/2020(full time)

● Develop, implement and manage social media strategy

● Collaborate with Marketing, Sales and Product Development teams

● Generate, edit, publish and share daily content

● Manage and oversee social media content

DIGITAL MARKETING INTERN – NILEPRENEURS, Egypt - 8/2020– 10/2020 (Internship)

● Create an idea for project

● Create a marketing strategy for the business

● Make page and start designing content to share it

● Learn about making ads on Google

● Learn about making ads on Facebook

● Learn to work on some email marketing and SEO tools

SOCIAL MEDUA INTERN – Cataloge, Egypt -6/2020– 10/2020 (Internship)

● Build and execute social media strategy

● Brainstorm and develop ideas for creative marketing campaigns

● Generate, edit, publish and share daily content

● Manage and monitor social media activities, track online conversations

TRANSLATOR FROM ENGLISH TO ARABIC – MARJ3, Egypt -1/2020– 10/2020 (Internship)

• Fulfill tasks set out by supervisors from several departments.

• Attend meetings online and offline meetings and take notes.

• Searching for new educational opportunities to be published on the platform.

• Writing articles on the education department.

• Reviewing and Editing Articles on the platform.

• Suggesting and sometimes helping Implementing new ideas after approval by the fellowship manager.

• Representing MARJ3 in their country as ambassadors.

• Holding and organizing events for MARJ3 in their country to benefit their community as paying forward.

Digital Marketing Specialist - NTAM - 1 year - FUll time

-Assist in managing and curating content across various social media platforms.

- Contribute to the planning and execution of the marketing campaigns.

- Support SEO initiatives to improve website visibility and organic search rankings.

- Prepare regular reports to showcase digital marketing performance and suggest improvements.

- Work closely with cross-functional teams including design, content, and the operations to ensure seamless campaign execution.

- Stay updated on industry trends and best practices.

- Conducting market research to identify client preferences and potential market opportunities.

- Developing and managing marketing campaigns that align with company goals and objectives

- Supporting and coordinating with the marketing unit lead, AM, PM for answering questions, and providing support throughout the process.

- Coordinating with the technical executors to develop new digital tools and features.

- Analyzing data to determine marketing effectiveness and adjust as needed.

- Researching new technologies to determine their impact on business operations

Social Media Marketing Specialist - B

-Develop and execute innovative social media marketing strategies to achieve brand objectives and increase brand visibility.

- Manage and optimize social media accounts across platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube.

- Create and curate engaging content, including text, image, and video posts, that aligns with the brand voice and resonates with the target audience.

- Stay up-to-date with social media trends, tools, and best practices, and make recommendations for implementing new strategies or features.

- Conduct regular competitor analysis to identify opportunities and areas for improvement.

- Collaborate with internal teams, such as marketing, sales, and design, to ensure social media activities align with overall marketing objectives and campaigns.

- Track and analyze social media metrics, such as reach, engagement, conversions, and ROI, and provide regular reports to management..

Social Media Marketing Specialist - GOO

Identify customers’ needs and recommend new topics.

Strategic content creation.

- Social media accounts management.

- Trends research and creativity development.

- Community management review and analysis.

Plan & execute social media campaign directions.

- Creating detailed monthly reports for each account.- Identify customers’ needs and recommend new topics. Strategic content creation. - Social media accounts management. - Trends research and creativity development. - Community management review and analysis. Plan & execute social media campaign directions. - Creating detailed monthly reports for each account.

Report Writing, Research and +3 skills


التعليم

FACULTY OF MASS COMMUNICATION - Cairo university - Cairo -2018-2022

● Specialization: Radio and Television


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