Khalid H.
PROFESSIONAL SUMMARY
A public relations specialist, executive administrator, and digital entrepreneur whose 20-year career mirrors the full arc of modern communications — from institutional press offices and corporate boardrooms to independent digital marketing and web development.
Formally trained in Public Relations & Media at Sudan University of Science and Technology, Khalid Hassan built his career from the ground up: coordinating press conferences and managing media archives, rising to direct a General Manager's office for nearly seven years, then reinventing himself as a self-employed web designer and digital marketer in Egypt. Today, he is deepening his strategic foundation through a Bachelor's in Business Administration at the University of the People.
What sets Khalid apart is not the breadth of his roles alone — it is the thread running through all of them: the ability to communicate clearly, manage complexity, and adapt. Whether drafting executive correspondence, running SEO campaigns, or delivering psychosocial support to refugees, he brings the same discipline, cultural sensitivity, and commitment to impact.
He is now ready to bring this rare combination of institutional experience, digital expertise, and human-centered values to new professional horizons.
EDUCATION
Bachelor's Degree — Business Administration (In Progress)
University of the People (UoPeople) | Online, USA 2024 – Present
Diploma in Public Relations & Media (2 Years)
Sudan University of Science and Technology | Khartoum, Sudan 2001 – 2003
• Studied core disciplines including media theory, press writing, corporate communications, and public affairs.
• Developed foundational skills in media production, event coordination, and institutional communication strategies.
Diploma in Office Productivity & Operations
Sokrab Institute for Typing and Commercial Studies | Khartoum, Sudan June 1998
• Intensive training in Microsoft Office Suite (Word, Excel, Access, PowerPoint) and Windows operations.
• Achieved "Excellent" marks in MS Access and MS Excel; established foundational skills in digital data management.
PROFESSIONAL EXPERIENCE
Web Designer & Digital Marketer
Self-Employed | Giza, Egypt March 2014 – Present
• Design and develop responsive, user-centric websites using WordPress and Adobe Suite.
• Execute multi-channel campaigns (SEO, SEM, Social Media) to drive brand awareness and lead generation.
• Optimize UI/UX and landing pages based on analytics to improve user retention and conversion rates.
• Monitor web traffic and campaign ROI using Google Analytics to deliver data-driven growth insights.
Director of the General Manager's Office
Tor Seena Co. Ltd | Khartoum, Sudan August 2007 – March 2014
• Managed the General Manager's daily operations, complex calendars, and scheduling across multiple time zones.
• Served as primary liaison between the GM and internal departments, stakeholders, and external partners.
• Drafted and reviewed official correspondence, executive reports, and board meeting minutes.
• Spearheaded planning of executive retreats, international travel itineraries, and high-profile corporate meetings.
• Implemented digital filing systems and streamlined procedures to improve administrative efficiency.
• Monitored special projects and departmental KPIs on behalf of the GM to ensure timely delivery.
• Ensured all operations met corporate governance standards while handling strictly confidential information.
Public Relations Officer
Bagdan Co. Ltd | Khartoum, Sudan March 2005 – July 2007
• Led email-driven media relations; managed digital press lists and online newsroom updates.
• Developed and distributed Electronic Press Kits (EPKs) on CDs and via downloadable web links.
• Utilized early online clipping services to track brand mentions across news portals and traditional print.
• Oversaw production of marketing collateral including brochures and annual reports using Adobe Creative Suite.
• Coordinated press conferences and product launches, managing vendor contracts and media RSVPs.
• Collaborated with IT to manage the company website's News & Events section via early CMS platforms.
Computer Administrator
Al-Raed Media Production Center | Khartoum, Sudan February 2003 – March 2005
• Managed and maintained Windows XP and Mac OS X workstations for high-end media production.
• Provided technical support for NLE platforms: Avid Media Composer, Final Cut Pro 4, and Adobe Premiere Pro.
• Maintained Local Area Networks (LAN) and optimized broadband connections for faster file transfers.
• Installed and configured Video Capture Cards and FireWire peripherals for digital video ingest.
• Organized and digitized physical media libraries into searchable digital databases
Collaborator — Public Relations Department
Sanabil Alshamal Co. Ltd | Khartoum, Sudan March 2001 – March 2002
• Drafted press releases and coordinated distribution to regional and national media outlets.
• Managed daily press clippings and maintained physical archives of print and broadcast coverage.
• Assisted in organizing press conferences, trade shows, and corporate events including logistics and RSVP management.
• Maintained a comprehensive database of media contacts and conducted telephone pitching to secure story placements.