Hazem A.

Senior Performance Marketer with 8+ years of hands-on experience scaling paid acquisition for e-commerce, SaaS,

D2C, real estate, and lead generation brands across Egypt, UAE, KSA, Qatar, Kuwait, US, and Canada. Deep expertise

in full-funnel campaign architecture, server-side tracking & attribution (CAPI, GTM SS, Enhanced Conversions),

Marketing Mix Modeling (MMM), incrementality testing, and creative analytics. Proven track record managing $5M+ in

annual ad spend across Meta, Google, TikTok, Snapchat, and Programmatic — consistently delivering 4–7x ROAS and

reducing CPA by 40–65%. Unique software engineering background enables building custom automation, proprietary

bidding scripts, and real-time reporting infrastructure — a competitive edge that separates me from 95% of

performance marketers.

Senior Performance Marketer

Mar 2022 – Dec 2023

Thredz – Fashion & Lifestyle D2C Brand

Riyadh, KSA · Remote from Cairo | Markets: KSA, UAE, Kuwait, Qatar

Managed $250K+/month performance budget across Meta, Google Shopping, TikTok, and Snapchat for fashion & lifestyle ecommerce — acquiring 85K+ new customers quarterly with avg. CAC of $8.50 across 4 GCC markets.

Implemented Advantage+ Shopping Campaigns (ASC) early-adoption strategy on Meta, achieving 6.2x ROAS vs. 3.8x on

legacy campaign structures — 63% improvement in efficiency.

Developed RFM-based audience segmentation pipeline connecting Shopify Plus customer data to Meta Custom Audiences

via Python automation, enabling hyper-personalized retargeting that reduced CPA by 42%.

Led Ramadan & White Friday mega-sale campaigns across all 4 markets, generating $3.2M+ in attributed revenue with

peak daily ROAS of 7.8x — the highest in company history.

Built server-side tracking infrastructure (GTM SS on Google Cloud) restoring 35% of lost conversions post-iOS 14.5 and

improving audience match rates from 45% to 82%.

Executed creative analytics framework tagging 30+ creative attributes (hook type, CTA, model, background, format),

identifying that UGC-style creatives outperformed studio by 2.4x in ROAS for the Saudi market.

Optimized Google Merchant Center feeds with custom labels, supplemental feeds, and performance-based product grouping

— increasing Shopping impression share by 55% while reducing CPC by 25%.

Performance Marketer

Jun 2020 – Feb 2022

CartLoop – Online Marketplace & Grocery Delivery Platform

Cairo, Egypt · Full-time | Markets: Egypt, UAE

Managed $180K+/month ad spend across Meta, Google, TikTok, and Snapchat — driving first-time buyer acquisition for

marketplace and grocery delivery verticals, contributing to 28% YoY GMV growth.

Designed multi-touch attribution model using GA4 data exports to BigQuery, enabling accurate credit assignment across 6+

touchpoints and informing $1.2M annual budget allocation decisions.

Built automated campaign management suite (Python + Meta Marketing API + Google Ads API) for bulk campaign creation,

bid management, and budget pacing — managing 200+ SKU-level campaigns efficiently.

Led Black Friday & Year-End Sale performance strategy, scaling daily ad spend from $6K to $35K while maintaining ROAS

above 4.2x — generating $1.8M in attributed sales in 10 days.

Implemented cohort-based LTV analysis to shift acquisition strategy toward high-value customer segments, improving 90-day

LTV/CAC ratio from 1.8x to 3.4x.

Conducted weekly CRO experiments on product and category landing pages using Hotjar, Microsoft Clarity, and Google

Optimize — increasing mobile conversion rate from 2.1% to 3.05% (45% lift).

Developed cross-channel pacing dashboards in Looker Studio with automated anomaly detection alerts, reducing wasted

spend from budget overdelivery by $15K/month

Senior Paid Media Specialist

Jan 2019 – May 2020

Amplify Digital – Performance Marketing Agency

Cairo, Egypt · Full-time | Clients: MENA, US, Canada

Managed performance campaigns for 15+ agency clients across e-commerce, real estate, healthcare, education, and SaaS

verticals — total managed spend of $120K+/month across Search, Social, and Display.

Delivered Google Shopping campaigns for a UAE-based electronics retailer's online launch: 5.1x ROAS and 40,000+ firsttime online orders in the first quarter.

Led product launch campaigns for a Canadian SaaS client across Meta and YouTube with reach-to-conversion funnel, driving

12,000+ trial signups at CPL of $3.20 (target: $5.00).

Managed US-based D2C skincare brand's paid media across Meta, Google Shopping, and TikTok — scaling monthly revenue

from $40K to $180K in 6 months with 4.6x ROAS.

Executed real estate lead generation campaigns in Qatar and Kuwait for luxury property developers, generating 4,500+

qualified leads at avg. CPL of $4.80.

Built standardized reporting framework across the agency using Supermetrics + Looker Studio, reducing client reporting time

from 8 hours to 45 minutes per client.

Trained 12 junior media buyers on campaign architecture best practices, bid strategies, creative testing frameworks, and GA4

analysis.

Freelance Performance Marketing Consultant

Jun 2017 – Dec 2018

Independent Consultant – Upwork & Mostaql (Top-Rated Freelancer)

Remote · 80+ Clients across Egypt, KSA, UAE, Qatar, Kuwait, US, Canada

Provided end-to-end performance marketing for 80+ SMB/D2C clients across e-commerce (Shopify/WooCommerce), real

estate, healthcare, education, and SaaS verticals spanning 7 countries.

Managed $500K+ cumulative ad spend across Meta, Google, and Snapchat with average client ROAS of 3.8x — earning

Top-Rated status with 98% Job Success Score and 4.9/5 rating.

Specialized in Shopify/WooCommerce performance: product feed setup, dynamic retargeting, abandoned cart recovery, and

post-purchase upsell campaigns — improving avg. AOV by 35%.

Built custom tracking setups (GTM, Meta Pixel, CAPI) and high-converting landing pages from scratch (HTML/CSS/JS)

with avg. conversion rate of 9–14% (industry benchmark: 2–5%).

Delivered 25+ real estate lead gen campaigns in Egypt, KSA, and Kuwait at avg. CPL of $3.50 with 35% lead-to-visit rate.

Managed US & Canada e-commerce brands on Shopify, scaling 8 stores from $0 to $50K+/month revenue through paid

social and search campaigns.

Beni-Suef University | Minor in Biotechnology

Holberton School | Minor in Back-end Engineering

Coursera