الحسن ف.
Summary
Hello, I'm Hassan Farouk, a Performance Marketer
With a focus on driving measurable growth, I excel in executing paid acquisition campaigns across major platforms, including Meta, Google Ads, Snapchat, and TikTok. My comprehensive skill set spans Digital Marketing, CRO, Media Planning, and Ad Copywriting, all underpinned by strong analytical abilities and a data-driven mindset.
Proficient in tools like Google Analytics, Tag Manager, Clarity and Hotjar, I optimize performance through meticulous analysis and strategic insights. My experience extends to e-commerce platforms such as Shopify, WordPress and Easy Orders, enabling me to navigate diverse marketing ecosystems effectively.
Core Competencies:
Performance Marketing & Media Buying
PPC & Social Media Advertising
CRO (Conversion Rate Optimization)
Ad Copywriting & Content Strategy
AI Tools, Notion, and Sheets
Performance Reporting & Conversion Tracking
I am committed to delivering data-backed marketing strategies that align with business objectives and drive sustainable results.
Experience
Previous Experience
Performance marketer |media buyer
Jan 2024: Now Ecomtail, Egypt - - - -
Developed and executed comprehensive media buying strategies across
Facebook, Instagram, TikTok, and Google Ads
Collaborated with cross-functional teams, including creative and analytics, to ensure
seamless campaign execution and alignment with marketing objectives.
Created Media plans every Month to set our Target and forecast gross sales through
month
Implementing Email Flows & Campaigns for e-commerce to facilitate direct
communication and drive high ROI for Stores
Media buyer
May 2023-December December2023 Xfera, Egypt
• Developed and executed comprehensive media buying strategies across Facebook,
Instagram, TikTok, Google Ads, and Snapchat.
• Conducted thorough market research and analysis to identify target audiences, trends,
and competitive landscapes, resulting in a 20% increase in campaign performance.
Managed budgets, negotiated rates, and optimized ad placements to maximize ROI and
achieve KPIs.
• Collaborated with cross-functional teams, including creative and analytics, to ensure
seamless campaign execution and alignment with marketing objectives.
• Monitored and analyzed key performance indicators (KPIs) to provide actionable insights
and recommendations for campaign optimization.
• Stayed abreast of industry trends and platform updates to implement cutting-edge
strategies and maintain campaign effectiveness.