Hala A.

• Led UX/UI design for a multi-service application.

• Spearheaded the creation of critical pages and components, driving user-centric functionality and service clarity.

• Collaborated with stakeholders to align design with business goals, ensuring a seamless customer experience across services.

• Led the UX/UI design and revamp of 10+ pages and UI components, ensuring brand consistency, accessibility, and user-centric

functionality.

• Spearheaded the development and implementation of a consistent design approach ensuring brand alignment and accessibility.

• Enhanced user journey flow, reducing task completion time by 30%.

Led the UX/UI design for a mobile app, from discovery through to high-fidelity prototyping.

• Conducted user interviews and usability tests to identify and resolve key friction points, driving significant improvements in user

satisfaction by 60%.

• Repositioned core features within the app interface, enhancing navigation clarity and boosting overall user experience.

Intensive training in UX research, journey mapping, wireframing, and usability testing.

Bachelor’s in Software Engineering | 4.31/5 | Second class Honors