Muhammad M.
نبذة
I’m a results-driven Digital Marketing Specialist with hands-on experience in e-commerce, email marketing, and performance analytics. I’ve worked on managing marketing campaigns, optimizing customer journeys, and improving conversion rates through tools like Google Tag Manager, Mixpanel, and Mailchimp. My background also includes project coordination and data analysis, which helps me connect marketing strategies with real business results. I’m passionate about turning insights into actions that drive growth and measurable impact.
الخبرات
Marketing Operations
• Assist in the planning and
execution of marketing campaigns in coordination
with the design and sales teams.
• Prepare and manage email marketing content and
campaign schedules in coordination with the sales
team.
• Monitor and report the performance of digital
advertising campaigns using platforms like Meta
Business Suite and Google Ads.
• Manage and update Engosoft's social media channels
(LinkedIn, Facebook, Instagram, YouTube).
• Analyze content and ad performance data using tools
such as Google Analytics and prepare regular
performance reports
. Ensure consistent branding and messaging across all
marketing materials.
Support in organizing and promoting events,
exhibitions, and workshops.
• Maintain an archive of marketing assets and past
campaign materials.
Digital Marketing Analyst
1- Coordinate with internal teams to ensure smooth delivery of marketing activities.
2- Manage and update tasks lists using Google Sheets
3- Ensuring all tasks are tracked and deadlines are met
4- Assist in the development and execution of marketing strategies and campaigns
5- Set up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps
6- Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives
7- Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV)
8- Set up digital marketing KPI dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement
9- Work closely with in-house teams and maintain client relationships through scheduling regularly meetings to go through reports and provide actionable insights
التعليم
Helwan University
Bachelor degree of Commerce English Section