باسل ز.

Results-driven E-Commerce professional with 7+ years of experience managing and scaling online businesses across Amazon, Shopify, and leading marketplaces in GCC and MENA regions. Expertise in performance marketing, PPC campaign management, SEO optimization, and CRM automation. Proven track record of increasing revenue by up to 45%, improving conversion rates by 20–30%, and optimizing customer acquisition cost (CAC) and lifetime value (LTV). Experienced in leading remote teams and delivering data-driven growth strategies that maximize ROI and operational efficiency.

Shopify Partner Certification

• Amazon Sponsored Ads Certification — Amazon Advertising

• Meta Blueprint E-Commerce Marketing Certification

• HubSpot E-Commerce Marketing Certification

• TikTok for Business E-Commerce Certification — TikTok

• Google Ads Certification

• Google Analytics Certification

• Facebook Blueprint Certification — Meta

• Advanced Digital Marketing Diploma — Udacity

• Marketing Diploma — Dr. Ehab Mesallum

• Marketing & Sales Skills — Canadian Education Council

• Certified Social Media Marketing Specialist — Udemy

• Fundamentals of Digital Marketing — Google

• Media Buyer Mind Shift Course

• Social Media Marketing — HP Life e-Learning

• Digital Marketing Course — Edraak

• All Dropshipping Systems — Udemy

• Blockchain and Marketing — Udemy

• Basics in SEO — Lynda

• Entrance to Entrepreneurship and MBA — Udemy