Dynamic and results-driven Marketing Specialist and Media Buyer with proven experience in developing and executing effective digital marketing strategies. Skilled in Meta Ads, Google Ads, and social media campaigns, with a strong focus on lead generation, brand awareness, and ROI optimization. Adept at analyzing market trends, managing advertising budgets, and creating high-performing content tailored to target audiences. Known for combining creativity with data-driven decision-making to deliver impactful marketing results. Passionate about innovation, performance marketing, and building long-term client relationships through measurable success.
Design and facilitation of educational
programs on the following topics: Social
Media Marketing, Meta Ads Manager, Google
Ads, creation of real advertising campaigns.
Planning campaigns, developing advertising
strategies aligned with the company's
objectives and the needs of the target
audience.
Plan and implement advertising strategies.
Creation, management, and optimization of
advertising campaigns on Meta Ads.
Definition of objectives (brand awareness,
lead generation, conversion) and audience
segmentation.
Development and implementation of the
center's marketing and communication
strategy.
Collaboration with the teaching team to
align marketing activities with training
offerings.
Implementation of targeted communication
campaigns to attract new students and
retain enrolled students.
Development and implementation of
marketing strategies for various clients (B2B
and B2C).
Communication project management:
branding, social media, multichannel
advertising campaigns.
Supervision of digital campaigns (Facebook
Ads, Instagram, Google Ads, LinkedIn Ads)
and performance analysis.
Advising and supporting clients in
implementing their digital strategy.