Youcef L.
نبذة
Results-driven digital marketer with hands-on experience managing online businesses
and running successful social media campaigns. Founded and operated DZ Express,
an e-commerce store with multi-platform integration. Skilled in paid advertising,
content creation, and customer support. Strong problem-solving abilities in digital
platforms, fluent in English, French, and Arabic, and locally available in Qatar with
a valid QID for immediate joining.
الخبرات
Owner & Digital Marketer
DZ Express – E-commerce Store | 2020 – 2025
Built and managed an online store with a custom domain (dzexpress.shop) and
integrated it with Facebook, Instagram, and WhatsApp for Business.
Created, launched, and optimized ad campaigns on multiple social media
platforms, increasing website traffic and customer engagement.
Developed creatives (ad copy, images, and videos) tailored for Arabic-speaking
audiences, boosting CTR and ROAS.
Implemented retargeting and lookalike audiences to reduce acquisition costs
and maximize conversions.
Handled customer inquiries, order confirmations, and support via Messenger,
WhatsApp, and phone, improving trust and reducing COD cancellations.
Coordinated cash-on-delivery logistics with local couriers, optimizing delivery
routes and reducing failed delivery rates.
Managed product listings, pricing strategies, and seasonal promotions to drive
sales and clear inventory.
Tracked campaign KPIs using Facebook Pixel and Google Analytics; used data
to make iterative improvements to ad performance and landing pages.
Logistics & Office Coordinator
From October 2021 to January 2025 - SARL STAROUATE - Mila, Algeria.
Handled internal communications between logistics, warehouse, and sales
departments.
Scheduled meetings and organized reports using Excel and internal ERP
software.
Managed inventory systems and updated records regularly.
Coordinated office equipment needs and assisted with maintenance scheduling.
Trained new hires on documentation procedures and office workflows.
Supported administrative filing and database updates.
Coordinated internal schedules, managed appointments, and supported daily
administrative tasks to ensure smooth office operations.
Helped coordinate daily communication between 3 departments, ensuring
smooth workflow and on-time reporting
Human resources Intern
From February 2019 to May 2019 - Sonelgaz Group (SDE) – Mila, Algeria.
Writing detailed reports after visiting all company departments to assess
operations and efficiency.
Collaborating with the Human Resources Manager to identify and resolve
workplace challenges.
Materials management intern
From March 2018 to May 2018 - Henkel factory – Mila, Algeria.
Visiting all company departments and preparing a comprehensive internship report.
Gaining in-depth insight into the materials management department and its
operations.
التعليم
Master's degree in Public Management
From 2016 to 2019 -Higher School of Management Sciences- Algeria.
Bachelor's degree in Economics and financial administration.
From 2014 to 2016
Preparatory School in Economics, Business and Management Sciences- Algeria
Baccalaureate
2014 - Algeria