إسلام ر.

1) Led the end-to-end digital marketing strategy across paid media, social, content, and website growth, contributing to a 30–40% increase in online sales performance.

2) Managed and optimized full-funnel paid media campaigns across Google Ads and Meta, ensuring efficient budget allocation and performance-driven ROI.

3) Developed conversion-focused marketing campaigns and content strategies, increasing social engagement by 60%+ and driving qualified customer traffic.

4) Led website growth initiatives including traffic acquisition, user experience (UX) optimization, and sales funnel improvement to increase conversions.

5) Built data-driven reporting frameworks to monitor key performance metrics such as ROAS, CAC, CTR, and overall campaign performance.

6) Collaborated cross-functionally with sales and operations teams to align digital campaigns with in-store retail objectives and revenue targets.

1) Led and managed the full digital marketing function independently, owning strategy, execution, and performance optimization across all digital channels.

2) Managed the company website, blog, and content ecosystem, producing and supervising articles, insights, and thought-leadership content to strengthen industry authority.

3) Built and scaled PSC’s social media presence across LinkedIn, Twitter, and Facebook, achieving 140% growth in audience and engagement.

4) Executed and optimized SEO, content marketing, and paid campaigns, driving qualified traffic, lead generation, and measurable marketing ROI.

5) Developed strong cross-department collaboration with consultants and leadership, translating consulting expertise into high-impact digital content and campaigns.

1) Lead the digital marketing function and execute integrated online marketing strategies for real estate projects, focusing on qualified lead generation and customer acquisition.

2) Develop and optimize social media and content strategies to strengthen brand visibility, audience engagement, and inbound buyer inquiries.

3) Lead the creative direction of marketing videos, including concept development, scriptwriting, visual style, and production guidance to attract property buyers and real estate investors.

4) Monitor campaign performance and marketing analytics, implementing data-driven optimizations to improve lead acquisition and conversion rates.

5) Coordinate cross-platform marketing initiatives to ensure consistent brand positioning and optimize the property buyer journey from awareness to qualified lead generation.

1) Executed multi-channel marketing campaigns for industry events using social media, email marketing, and content marketing, increasing overall event visibility and attendance.

2) Developed and implemented a targeted social media strategy, driving 150% growth in engagement and strengthening event brand presence.

3) Collaborated with content and PR teams to produce blogs, articles, and press releases, boosting event-related content engagement by 50%.

4) Coordinated with design and operations teams to ensure consistent branding and smooth execution of marketing campaigns and event promotions.

• Collaborated with the editorial team to review, edit, and proofread business articles while ensuring compliance with HBR editorial standards and publishing guidelines.

• Assisted in content optimization and social media publishing, improving article discoverability through SEO practices, keyword optimization, and structured content distribution.

• Supported the execution of social media campaigns promoting educational programs and cultural initiatives, increasing audience engagement and event visibility.

• Monitored social media performance and campaign metrics, generating reports to identify engagement trends and optimize content and advertising performance.

Google Digital Marketing & E-commerce Professional Certificate

Meta Certified Digital Marketing Associate

HubSpot Content Marketing Certification

Apple Search Ads Certification

IBM Enterprise Design Thinking Practitioner

IBM Artificial Intelligence Fundamentals

Harvard Business School — Technology Entrepreneurship: Lab to Market