Abdullah Y.
E-commerce & Digital Marketing Strategist | Performance Marketing (Meta Ads) & CRO Specialist
I am Abdallah Yasser, an E-commerce and Digital Marketing Strategist specializing in designing and managing effective Meta Ads (Facebook & Instagram) campaigns and Conversion Rate Optimization (CRO) to boost sales and profitability. With a strong background in applying Artificial Intelligence solutions to enhance marketing campaign efficiency and data analysis, I empower businesses and online store owners to achieve their digital goals through innovative and measurable marketing strategies
الخبرات
Performance Marketing & E-commerce Growth
Meta Ads Management (Advanced)
E-commerce Strategy & Scaling
Customer Acquisition Cost (CPA) Optimization (Proven to maintain a low CPA of ~70 EGP)
Return on Ad Spend (ROAS) Analysis (Achieved up to 7.5x ROAS in initial launch phase)
A/B Testing & Creative Analysis (CTR)
Audience Segmentation & Targeting (Specializing in High-Intent & High-Purchase-Power audiences)
Campaign Budget Optimization (CBO)
Performance Data Interpretation (Converting Ad Metrics into actionable business decisions)
Operations & Customer Experience (CX)
Customer Conflict Resolution (Transforming negative return experiences into positive brand advocacy)
Shopify Store Management (Setup, Pixel Integration, and Catalogue Management)
Client Service Scripting (Creating persuasive and reassuring responses for high-anxiety purchases)
Logistics Policy Design (Developing clear policies for inspection, returns, and exchanges)
Content & Brand Storytelling
Founder-Led Content Strategy (Developing authentic brand narratives for growth, e.g., "Awal Khatwa" / Founder's Journey)
Canva Design & Visual Content Creation
التعليم
Railway Technology
Bachelor of Railway Technology Engineering - October University of Technology