احمد ع.

Good design is less: Less is more

Less is Bold: Bold means confidence

Bold is experimental: Experiments involve risks

Experimental design is fresh: Fresh faces are always welcome

Fresh is creative: Creativity attracts curiosity

Creative is smart: Make people think and rethink

Smart is communicative: Communicate visually

Communicative design is simple: Easy to understand yet difficult to produce

Simple is aesthetic: Attractive things work better

Aesthetic is good: Good enough is never good enough